12/23/2023 0 Comments Direct mail designer![]() It’s a conscious action customers take to learn more about you, and that action creates a mindset of trust and acceptance. The act of opening a mailer makes customers more receptive to the message inside - just like clicking an email or a link. There’s definitely something to be said for the “reveal effect” of opening an envelope and pulling out a well-designed piece. With the right visuals and compelling copy, a direct mailer of this size will all but guarantee a strong return. The oversized dimensions give you tons of marketing real estate at an affordable cost. For instance, a “placemat” mailer at 12″ x 14″ is close to the depth of a mailbox and still qualifies as a “flat mailer” under USPS regulations. A nonstandard size will also catch your customers’ attention, meaning all of your other design work and carefully crafted copy won’t go to waste. Bigger is BetterĪ larger mailer will stand out in your customers’ mailboxes and won’t run the risk of being lost in the shuffle like a standard-sized letter or postcard. ![]() You might also consider using a “handwritten” font for your recipients’ addresses and personalizing each mailer with names and other variable information. For example, using stamps instead of the prepaid and preprinted postage takes away the look of a junk bulk mailer and shows true care went into your direct mail campaign. Be sure to emphasize the real-world, one-on-one nature of your direct mail campaign by adding a few personal touches. You’re reaching out to customers with something tangible rather than digital, and putting it right in their hands. The somewhat old-fashioned feel of direct mailers is one of the reasons they’re so successful today. So here are ten tips to make the most of your direct mail efforts. All this gives you a great opportunity to take advantage of a more effective, more affordable, less crowded space. Meanwhile, the number of businesses and marketers using direct mail is shrinking as newer marketing methods catch their attention. Direct mail is one of them.Īccording to a study conducted last year, direct mail has a response rate 600% greater than all digital marketing channels combined and at half the cost of internet display ads. However, it hasn’t spelled the end of traditional marketing tactics, and in fact some longstanding strategies are even more effective today. The Digital Age has brought no end of new marketing opportunities and new perspectives on advertising.
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